Lovemarks? Really?

I recently watched this program on frontline: http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/ section two of this program talks about emotional branding or "lovemarks" http://www.lovemarks.com/.

It’s hard for me to say that I have any love mark on anything I use or buy. I have always stayed out of the mainstream media, watching TV or listening to the radio has trough out my live never been a mainstay I always as a kid liked going places and because my parents never went anywhere I would hike out into the woods or go fishing or ride my bike to places when I was older I never had a car until I was 23 I spent a hour riding to work a hour riding home. So at those times I feel I was never bought into anything that was better than something else today if I shop it’s to find the cheapest thing it doesn’t matter what’s out there as long as I can save a penny I will buy it. Cars cloths toilet paper it doesn’t matter I as I see things now the cheapest is what sells like the only time I see Gatorade shelves empty is when it’s half the price that they normally have. I have to go to the store to find a specific item that’s on sell the very moment they open the door because if it’s on sell for a good price its gone by the afternoon. But I’ve tried to think of anything that I have that kind of loyalty to I think it would be my PS3, and it’s not really that I love it more than anything else it’s that I can’t stand putting more money into Bill Gates pocket. It was only after my son couldn’t stop talking about the Xbox 360 that all his friends have I caved. In all reality I only caved to buying one was because I found one that  was a used system for a hundred dollars, if I buy games and they are available in the ps3 I will buy that rather than the Xbox.  After talking to my son about why he felt that the one was better than the other it was because the Xbox online capability was better than the PS3 and all his friends were into playing online games. After explaining to him that that shouldn’t matter because I didn’t have Internet access he preceded to tell me that it was better compatible to other systems like my laptop and that it had a easily removable memory so he could take it to his friends houses. He did have a convincing argument. After looking back at his argument I see a clearer picture of how making things faster and more accessible is a way of selling your product in a fast paced culture like ours. It puzzles me that the ps3 is a foreign system and the Xbox is a system based in America. What is it really like in the eastern cultures is their lives based on how fast and easy things can be?  But I just can’t say that I have anything that really is a “lovemark”to me.